Current status
Google AdSense advertising is not active until a valid India For Tomorrow publisher ID, site approval, ads.txt record and required consent settings are connected. Empty spaces, sample identifiers and fake advertisements are not displayed as live ads.
Editorial independence
Advertisers cannot purchase favourable evidence labels, rankings, policy conclusions, solution scores, omissions or progress results. Advertising performance does not determine whether a problem is covered or whether a solution is described as successful. Material financial relationships that may affect interpretation should be disclosed.
Eligible pages
Ads may appear only on substantial publisher-content such as original articles, reviewed pillar explanations or evidence-based public reports. Ads are excluded from contribution forms, donation or payment tasks, privacy and legal pages, search or navigation-only screens, error pages, incomplete tools, locally saved drafts and pages awaiting editorial review.
Placement rules
- Ads must be clearly distinguishable from India For Tomorrow content.
- Ads must not imitate menus, map controls, form fields, downloads, next-page links or report buttons.
- Ads must not overlay content or prevent a visitor from leaving a screen.
- Ads must not be placed immediately beside controls where accidental clicks are likely.
- Publisher content must remain the main purpose of every monetized page.
- The site will not request, reward or encourage ad clicks.
Data and consent
Advertising technology must follow the Privacy and Cookie policies. Required consent must be obtained before non-essential advertising storage or processing begins. Personalized ads for visitors in the EEA, UK and Switzerland require a Google-certified CMP integrated with the applicable IAB Transparency and Consent Framework.
Restricted content and user submissions
Pages containing unverified allegations, shocking material, sensitive personal data or other restricted content should remain ad-free while reviewed. Community reports are not automatically monetized. Moderation, rights and safety decisions take priority over advertising availability.
Complaints
A reader may report an advertisement that obscures content, resembles a site control, appears beside sensitive material or otherwise undermines trust. Use the Contact page and include the page URL, date, device and a screenshot when safe.